Building Systems With Ownership: Speed, Precision, Craft
A mindset for shipping GTM systems that are fast, durable, and trusted by the field.
Read article →GTM Intelligence + RevOps
I build data systems that make go-to-market teams faster, smarter, and more confident.
I’m Danial Ali, a GTM / Revenue Operations builder focused on turning scattered go-to-market data into clean systems that teams can trust. I connect tools like Salesforce, Gong, and enrichment platforms into warehouses like Snowflake to power reporting, segmentation, and AI workflows.
Focus Areas
- GTM Engineering: enrichment, routing, scoring, segmentation
- RevOps systems: data quality, governance, metrics that matter
- Analytics: dashboards that drive behavior and alignment
- AI in GTM: practical automations and prompt patterns
- Career: operating like a senior owner, building leverage
Featured posts
View allA Practical Guide to Lead Scoring That Sales Doesn’t Hate
How to build transparent lead scoring that sales can actually use — without overfitting or endless tuning.
Read article →The GTM Data Reliability Playbook (Definitions, Governance, Trust)
A practical framework to move from scattered dashboards to trusted GTM data systems.
Read article →Featured projects
View allUnified GTM data foundation in Snowflake
Consolidated CRM, sales engagement, and enrichment data into a governed warehouse with shared definitions and lineage for self-serve analytics.
Outcome: Trustworthy pipeline and segmentation analytics
Account tiering + enrichment automation
Designed a tiering model and automated enrichment workflow to reduce rep research time and improve outbound targeting precision.
Outcome: Faster research + smarter prioritization
Lead scoring and routing optimizations
Built scoring models with feedback loops from sales and deployed routing rules to prioritize high-intent signals.
Outcome: Higher pipeline creation + shorter cycles