About
Hi, I’m Danial.
I’m a GTM / Revenue Operations builder focused on turning scattered go-to-market data into clean systems that teams can trust. I work at the intersection of business systems, analytics, and automation—connecting tools like Salesforce, Gong, and enrichment platforms into warehouses like Snowflake to power reporting, segmentation, and AI workflows.
I’m currently a Senior Manager, GTM Intelligence, and I love shipping practical systems that increase pipeline efficiency and operational clarity. My favorite work lives at the point where data governance meets field enablement: clear definitions, fast feedback loops, and automation that actually gets adopted.
What I do
- Build GTM data foundations: unify CRM + sales engagement + enrichment data into a governed warehouse
- Design analytics and dashboards that leaders and reps actually use (pipeline, conversion, activity, territory, scoring)
- Automate workflows across the GTM stack (routing, enrichment, account tiering, lead scoring, dedupe, hygiene)
- Partner with Sales/Marketing/CS/RevOps to improve speed, precision, and decision-making
- Develop repeatable playbooks for GTM engineering and AI-assisted operations
Tools and stack
- Salesforce, Gong, ZoomInfo
- Snowflake, Fivetran, Sigma Computing
- Clay (GTM engineering / enrichment workflows)
- SQL (primary), plus light scripting when needed (JavaScript/Python)
What I value
Clarity beats complexity. I optimize for shared definitions, clean data contracts, and systems that the field will actually trust. I also believe in writing things down—playbooks, schemas, change logs—so teams can move fast without guessing.
If you want to talk GTM data strategy, RevOps system design, or practical AI automation, I’d love to connect.